About Me

Some people lead with numbers. Others lead with creativity. My strength is that I naturally lead with both, and it changes the way I approach everything I do.

I’ve always been drawn to understanding how things work, the systems behind choices, the logic behind behavior, the patterns that reveal why something resonates. But I’m equally drawn to meaning, storytelling, and the way an idea feels when it is expressed with intention. For me, those sides aren’t competing, they are connected.

As a Management and Business and Economics double major, my academic work spans everything from econometric modeling and data-driven insights to branding, project management, and organizational strategy. That range has shaped how I think: analytical enough to see the foundation, creative enough to shape the narrative, and curious enough to bring the two together in a way that feels natural.

I pay attention to details, the ones most people overlook. How a message lands. How a space influences behavior. How the right visual or phrase can make a complicated idea suddenly feel simple and human. Those details guide me, inspire me, and push me to create work that is thoughtful and intentional.

I don’t see ideas as just concepts or numbers. I see them as experiences, things that can be understood, felt, and made real. Thanks for taking the time to understand how I see the world.